Our mission here at the Marketing Diner is simple; help you feed your brand, not your ego. We do that by inviting you to climb inside the heads of contributors Paul, Penelope and Jared; three marketers at various stages of their careers and hanging on to their sanity by the thinnest of margins.
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MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?
Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts?
To respond, send us an e-mail or call 202-552-1575
Listen To Episode:
[audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3]
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A Bostonian Deceleration Vacation
I am the ultimate cliche.
With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche.
With my stint as a summer ...
How should KFC change its business model to attract 20-somethings?
(Some of the undergrads I coach, posing with the colonel at KFC's museum)
One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ...
A week in the life of my summer MBA internship
Monday: William Morris project launch
Tuesday: Up late coaching deliverables for Bridgestone
Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals
Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals
Friday: Marathon networking session; Caterpillar Financial presentations
Saturday: Still working...well, at least most of us are....
This message is brought ...
MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends
There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling?
To respond, send us an e-mail or call 202-552-1575
Listen To Episode:
[audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3]
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