Tag Archives: selling social media
Why Great Social Media Managers Are Also Great Upward Managers
Posted on20. May, 2009 by Jared Degnan.
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What’s really fascinating to me about marketing innovation is how much it relies on a certain amount of creative tension. Similarly in upward management, the art of creating a balance between your goals and your boss’ goals, a similar amount of tension is also required.
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Surviving The Brand Management Side Of Social Media…Oh, And PodCamp Nashville
Posted on03. Mar, 2009 by Jared Degnan.
As we head down the home stretch for planning PodCamp Nashville, I realize that geeks and brand managers get excited around very different things.
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