Tag Archives: consumer goods
CPG’s Love/Hate Relationship With Social Media
Posted on19. Feb, 2010 by Jared Degnan.
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In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands – otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it’s no wonder some CPG marketers are apt to describe their relationship with their product’s social media strategy as “complicated.”
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MD Episode #4.3: Tales Of A Very Agency Christmass
Posted on19. Dec, 2009 by Jared Degnan.
Holiday party madness, a fun-filled feed of 2010 predictions on consumer trends and a surprising by product of sharing negative information.
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