Tag Archives: Branding
Awesome Retail Alignment at Caribou Coffee
Posted on26. Aug, 2009 by Jared Degnan.
One of the biggest concerns in social media is how you get users to interact online if your business is based in a “bricks and mortar” retail model. While burning time this morning, I found a really great example of how Caribou Coffee has solved this problem and injected some interesting brand personality with it.
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MD Episode #3.1: Third Time’s A Charm?
Posted on25. May, 2009 by Jared Degnan.
Alison Groves joins the diner as the third, and latest diner co-host. Let’s see is she sticks as we parse “shiny object” syndrome, accidental branding in social media, fitting objectives to tactics and more!
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Surviving The Brand Management Side Of Social Media…Oh, And PodCamp Nashville
Posted on03. Mar, 2009 by Jared Degnan.
As we head down the home stretch for planning PodCamp Nashville, I realize that geeks and brand managers get excited around very different things.
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The West Wing Paradox: Intelligent, Accessible Brands
Posted on06. Jan, 2009 by Jared Degnan.
Defying all odds, a show that drew criticism for being too intellectual for prime time audiences went on to huge profitability because it created an intelligent, accessible brand.
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A Bostonian Deceleration Vacation
Posted on06. Jul, 2008 by Jared Degnan.
I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer business bootcamp coach now over, I [...]
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