MD Episode #4.5: The Ups, Downs & Genius of Crowsourcing w/Peter LaMotte of GeniusRocket
Posted on 16. Feb, 2010 by Jared Degnan in Podcast
Is crowdsourcing really the consumer empowerment and creative development tool marketers make it out to be? GeniusRocket EVP Peter LaMotte co-hosts and discusses the nuances of what makes great crowdsourcing work and where it’s hit the wrong note for companies and their brands.
Listen Now!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
To respond, leave us a comment on the show notes or leave us an audio comment at (202) 596-7220.
Referenced Links:
- A Marketer’s Rant On Valentine’s Day (AKA the infamous Valentine’s Day Post)
- Follow Social Media MBA on Twitter – Job Listings For MBAs
- Genius Rocket – Creative Asset Crowdsourcing
- Viral Video for al fresco All Natural Chicken Sausage® -(via GeniusRocket)
- Follow Peter LaMotte on Twitter
Download Episode:
Right Click Here and Save As To Download Full Episode
For More Marketing Diner Fun:
Subscribe via iTunes | RSS Feed | Send Us E-Mail
