How early is TOO early for holiday marketing?

Posted on 16. Nov, 2009 by Jared Degnan in Diner Discussions

Here’s your BRANDstorming question for the Week of November 16, 2009:

How early is TOO early for holiday marketing?

Tell us what you think by weighing in on the comments or via our Google Voice comment line at (202) 596-7220. Answers will be featured on the marketingdiner this coming Saturday!

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2 Responses to “How early is TOO early for holiday marketing?”

  1. Erin wiles

    18. Nov, 2009

    I have always felt that holiday (Christmas) marketing should wait until after thanksgiving, but because of the state of the economy and the inflexibilty of budgets of most consumers, holiday marketers would be crazy not to market earlier this year. For example, kmart’s layaway program is a huge help to struggling consumers. Advertising this option to consumers sooner rather than later to consumers will help them pay for their holiday items.

    More close to home, I have already had many family members bug me about my daughter’s Christmas list. If this is true for everyone else’s family, then companies should realize there is a large market of early shoppers looking to buy their products now.

    On a side note: if marketers do take advantage of the early shopper need this year I hope they don’t continue this trend when the economy bounces back. No Christmas in July, please!

  2. P. Leung

    23. Nov, 2009

    I can understand why the stores and malls need to decorate and advertise early, however Christmas decor went up here around Winnipeg BEFORE Hallowe’en was over.

    That’s too early. Way too early. Nothing weirder than seeing little vampires running around to Jingle Bell Rock.. I felt like I was in some awkward B-movie.