The Marketing Diner

Twitter Adds Local Trends, Leaves Some Of Us Scratching Our Heads

Jared Degnan — Wed, 27 Jan 2010 12:05:31 +0000

It’s said that everything in politics is local. I guess twitter decided to test that notion on a larger scale when they rolled out the ability to view top trending topics by location early this morning.

For me, it seems like Twitter is having a little too much fin with those little little pop-ups.

Don’t get me wrong, I am all for new ways to parse the conversation and understand what my local tweeps are up to. I just think the feature is a little too self-serving.

We’ve already gotten to a point where “twitter trends” are filling in for real news. Now, Twitter is bringing the looking glass even closer to our faces with a new way to find hard-hitting trending topics like #nowthatsghetto.

It might be different if the search feature actually zoomed in on local twitterers. Instead though, it draws from the same general twitter stream global trends are drawn from.

What you end up with is just another “oh, look at how cool I am, I wrote about something popular” moment.

If Twitter is supposed to be a collective reflection of the real musings of the online masses, then search needs to remain largely organic. Adding one more layer of “what’s popular now” will only draw the walls of the echo chamber ever closer.

MD Episode #4.4: The 2010 Resolutions Episode

Jared Degnan — Fri, 01 Jan 2010 15:24:07 +0000

The annual tradition continues with ways to make 2010 better than 2009.

Listen Now!

[audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD01012010.mp3]

To respond, leave us a comment on the show notes or leave us an audio comment at (202) 596-7220.

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MD Episode #4.3: Tales Of A Very Agency Christmass

Jared Degnan — Sat, 19 Dec 2009 16:19:23 +0000

Holiday party madness, a fun-filled feed of 2010 predictions on consumer trends and a surprising by product of sharing negative information.

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[audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD12192009.mp3]

To respond, leave us a comment on the show notes or leave us an audio comment at (202) 596-7220.

Referenced Links:

Coverage of the 2009 NMS Holiday Party (via Politico)
Top 2010 Consumer Buying Preditions (via Nielsen)
That Idiotic Twitteratti 20 List (via INQ)
Labatt Wants To Santa To Get Boozey (via AdFreak)

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What are your geekiest time savers at work?

Jared Degnan — Mon, 07 Dec 2009 14:50:11 +0000

I think I out-did myself this weekend. I was supposed to read 17 pages of analysis for compilation into an executive summary but I also wanted to desperately take a run.

My solution? Use iSpeak It to convert the analysis text into an MP3 and listen to it during my run…the geekiest way to save time I think I have ever come up with.

I believe this makes for a perfect BRANDstorming question for the Week of December 7, 2009:

What are your geekiest time savers at work?

Weigh in on the comments or via our Google Voice comment line at (202) 596-7220. Answers will be featured on the marketingdiner this coming Saturday!

MD Episode #4.2: Of Media Mergers And Managerial Courage

Jared Degnan — Sat, 05 Dec 2009 15:47:34 +0000

Does the Comcast -- NBCU deal spell doom for network television or might it have a surprising upside for consumers? Also, how management is more then a title and leadership is more than just a buzzword.

Listen Now!

[audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD12052009.mp3]

To respond, leave us a comment on the show notes or leave us an audio comment at (202) 596-7220.

Referenced Videos:

Diane Savino’s speech communicating with both eloquence and managerial courage.

Referenced Links:

FusedFilm.com
MixerCast -- Episode #5 w/Guest Segment
Google Droid Ad (via YouTube)
Kara Swisher’s Views On The Google Driod Ad (via All Thing Digital)
Friendster Deal Rumors (via Mashable)
The Epic Article & Graph Showing Consumers -- GASP! -- Don’t Hate Grocery Shopping (via Nielson Wire)
Comcast -- NBCU Merger Details (via CNNMoney)

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When does our drive for client satisfaction turn into being taken advantage of?

Jared Degnan — Mon, 23 Nov 2009 12:34:18 +0000

Here’s your BRANDstorming question for the Week of November 23, 2009:

When does our drive for client satisfaction
turn into being taken advantage of?

Tell us what you think by weighing in on the comments or via our Google Voice comment line at (202) 596-7220. Answers will be featured on the marketingdiner this coming Saturday!

MD Episode #4.1: XMas Comes Early, Ad Council and Experimentation As You Go

Jared Degnan — Sat, 21 Nov 2009 15:04:58 +0000

Your thoughts on if marketers are making Christmas come too early, interview with Leslie Bradshaw on Ad Council’s new web initiative and how to balance innovation, experimentation and a steady brand.

Listen Now!

[audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD11212009.mp3]

To respond, leave us a comment on the show notes or leave us an audio comment at (202) 596-7220.

Referenced Links:

My.AdCouncil.org
Aardvark Question – “Is now too soon for a business to be marketing their Christmas specials?”
Study On Fortune 100 Companies’ Twitter Personalities (via Mashable)
Ferrero, Hershey Mull Cadbury Bid Possibilities, Cadbury/Kraft Bid Challenge (via CNNMoney, NY Times)
White Paper: The New Female Consumer – (via AdAge)

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Let’s Hope The Blade Will Rise Again

Jared Degnan — Tue, 17 Nov 2009 03:11:19 +0000

When I first moved to DC back in 1999, an older, wiser lesbian friend of mine gave me one piece of advice; pick up the Washington Blade. She said there’s nothing like it. It defines gay journalism like no other paper. That, I did and even as I grew a part from the mainstream of what many call modern gay “culture,” the Blade remained on my reading list.

Today, the Blade shut down, a victim of a larger companies’ downfall and the continual march towards what many say is the extinction of print journalism as we know it. Washington will never be same again.

To echo my friend Robert, it was a stalwart of not just the DC gay community, but the National gay community for over 40 years. We can only hope that this ending will signal a new beginning. We hear that there are people dedicated to re-inventing the paper and there is no better time or place than the turning of the calendar in the digital age.

There is much to tell and many more stories to write. Let’s hope that the Blade may be silent for now, but not for long.

Technorati Tags: newspaper, opinion, dcbigpappa, puppy

How early is TOO early for holiday marketing?

Jared Degnan — Mon, 16 Nov 2009 12:17:00 +0000

Here’s your BRANDstorming question for the Week of November 16, 2009:

How early is TOO early for holiday marketing?

Tell us what you think by weighing in on the comments or via our Google Voice comment line at (202) 596-7220. Answers will be featured on the marketingdiner this coming Saturday!

MD Episode #3.9: Hey CNN, Can I Have Lou’s Old Job?

Jared Degnan — Thu, 12 Nov 2009 04:41:56 +0000

How much is fear really holding us back from making the right decisions? Oh, and I really want to be the Lou Dobbs of Marketing Podcasting!

Listen Now!

[audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD11112009.mp3]

To respond, leave us a comment on the show notes or leave us an audio comment at (202) 596-7220.

Download Episode:

Right Click Here and Save As To Download Full Episode

For More Marketing Diner Fun:

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