Our mission here at the Marketing Diner is simple; help you feed your brand, not your ego. We do that by inviting you to climb inside the heads of contributors Paul, Penelope and Jared; three marketers at various stages of their careers and hanging on to their sanity by the thinnest of margins.

Lights…Camera…Resume: How to become an internet video star and get hired at the same time.

For some reason, I keep on coming across new ways companies are trying to recruit new employees. The other day I posted an interesting tidbit on recruiting in Second Life where interviews can occur without even the slightest hint of what the prospective employee really looks like. Today, I am going ...

Collaborating Our Way To Higher Peaks

The brilliant thing about social media marketing is that its so vast that even if you think you understand everything about it, you can still learn more by bringing people together and discussing it. Such was my weekend that kicked off with an OwenBloggers BrainJam including C.C. Chapman and 25 ...

Never Admit You Can Edit Digital Video

There is a moment in the movie State & Main when the Philip Seymour Hoffman character screams out in desperation "Does anyone know how to type?" A local towns-person, played by Rebecca Pidgeon brilliantly replies; "Never admit you can type," before finally giving in to help Hoffman type his screenplay. The ...

The Danger Of Abstract Logos

Ever come across a logo that you jut couldn't figure out? One that, no matter how hard you tried, never made sense? I inherited just such a logo with my work on this collaborative blog, OwenBloggers: In the six months I have been in grad school, I have been at a ...

Collaborative Blog Management and Other Self-Destructive Pasttimes

Anthony Bourdain wrote that there has to be something seriously wrong with your mental state if you chose to cross that line between being a chef to being a restaurant owner. The same can be said of a blogger becoming a manager of a collaborative blog. My first official foray ...

“Least I Could Do” Webcomic Tries To Break Mainstream In New Infomercial

Every web entrepreneur dreams of making it big someday. They dream of being able to attract an audience so large that advertisers come knocking at the door with wads of cash enough to bankroll their most ambitious mainstream projects. Whether or not you can handle that transition however, ...

Tactic Profile: Web-Embedded Audio Testimonials

One of the most powerful tools a salesperson can yield is a customer testimonial. The question is; how do we move the testimonial from a sales tool to a marketing tool? In my past life (read pre-MBA) I played around with the idea of using a podcast to deliver a ...

Facebook: Accept or Reject Microsoft’s Friend Request?

With the way that Microsoft and Goggle are acting, you would think that Facebook is the most popular girl at school. If the Internet was school, that is. The fact is that Microsoft and Goggle want Facebook for one thing; your information. Without your information, Facebook wouldn't look nearly ...

MDiner Episode #2.1 - Web 2.0…is it, really?

The Marketing Diner is back and it's got a beef with Web 2.0... Why start out a marketing podcast about marketing web 2.0? Because we're that serious about seperating the marketers that can use it to feed their brands from those that use just use it to feed their egos. (yes, ...



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July 26th 2008
Tags: singlecup No Comments

MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3] Download ...
July 6th 2008
Tags: Branding, Jared, Newsrack, Strategy, Vlogs No Comments

A Bostonian Deceleration Vacation

I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer ...
June 28th 2008
Tags: Marketing Research 2 Comments

How should KFC change its business model to attract 20-somethings?

(Some of the undergrads I coach, posing with the colonel at KFC's museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ...
June 21st 2008
Tags: B-School No Comments

A week in the life of my summer MBA internship

Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working...well, at least most of us are.... This message is brought ...
May 31st 2008
Tags: singlecup One Comment

MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends

There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3] Download Episode: Right Click Here and Save As To Download Full ...

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