Archive for 'Strategy'
Let’s Hope The Blade Will Rise Again
Posted on16. Nov, 2009 by Jared Degnan.
When I first moved to DC back in 1999, an older, wiser lesbian friend of mine gave me one piece of advice; pick up the Washington Blade. She said there’s nothing like it. It defines gay journalism like no other paper. That, I did and even as I grew a part from the mainstream of [...]
Continue Reading
Lessons on Change From the GLBT Equality Movement
Posted on10. Oct, 2009 by Jared Degnan.
Whether you’re changing a corporation or a country the fact remains that you can’t just want change; you have to work for it….tomorrow we’ll see if we can do it.
Continue Reading
Two Critical Questions In Building A Businesses
Posted on17. Jul, 2009 by Jared Degnan.
Though they might appear similar at first, there are two critical question you have to answer in building a business. They each entail very different tactics but both have serious impact on the short and long term value of your brand.
Continue Reading
Escaping The Endless Cycle Of Free
Posted on07. Jul, 2009 by Jared Degnan.
There are so many free options that competition almost requires you give something away for free just to keep a customer’s attention. We’re becoming stuck in a seemingly endless cycle of free.
In order to break this cycle, we have to start by believing that our products are worth something to a consumer. We have to build our products and our businesses with the respect and attention to detail that assumes consumers will want to pay for it.
Continue Reading
Three points to seeking a seat at someone else’s table
Posted on05. May, 2009 by Jared Degnan.
As the so-called “trust economy” emerges as the new currency in marketing, consumers are becoming more skeptical of the marketers that knock on their door and more demanding of those they allow a seat at their table.
Continue Reading
The difference between a good idea and a great idea…
Posted on05. Feb, 2009 by Jared Degnan.
…is often the people you chose to have with you along the way.
Continue Reading
What it’s going to take for new media to change Washington
Posted on19. Jan, 2009 by Jared Degnan.
Before the Obama administration changes Washington with new media, they have to prove that they can span the gap between it’s current novelty and its future credibility.
Continue Reading
Once Upon An Organization
Posted on14. Jan, 2009 by Jared Degnan.
As corporate storytelling becomes increasingly popular, it’s important to remember that stories can have both happy, and UNhappy endings. Here’s one such story and how we can avoid turning into the villain of our own fairy tale.
Continue Reading
Why Marketers Should Care A Heck Of A Lot About Operations
Posted on05. Dec, 2008 by Jared Degnan.
Once while interviewing for a MBA marketing internship, I was asked to explain why I had chosen a dual concentration in brand management and service operations. At first, I thought the question was meant to see how well I could express my thoughts. As the conversation moved deeper into the subject, it became apparent that [...]
Continue Reading
Sustainably Neurotic – The Problem Of Where Ideas Go Once We Leave
Posted on17. Nov, 2008 by Jared Degnan.
Last night I was coming back from the 16th Annual Net Impact Conference and thinking a lot about sustainability and what it means to my own {future} job description. Sure, we know that “green consumers” are a $209 Billion market segment, but are there bigger things we can do to create sustainability in our organizations [...]
Continue Reading
