Archive for 'Persuasion'
Three points to seeking a seat at someone else’s table
Posted on05. May, 2009 by Jared Degnan.
As the so-called “trust economy” emerges as the new currency in marketing, consumers are becoming more skeptical of the marketers that knock on their door and more demanding of those they allow a seat at their table.
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The Rabbids Made Me Do It
Posted on08. Dec, 2008 by Jared Degnan.
The following is an excerpt from a paper I am turning in on persuasion analysis. It’s also my way of excusing my recent purchase of a Wii game console….
Last spring break, I went back to visit my best friends Amanda and Josh in Washington, DC. I hate to say it these two are probably some [...]
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Can brands be more persuasive than logic, alone? Yes. They. Can.
Posted on17. Feb, 2008 by Jared Degnan.
Every day, in the halls of business schools, the mantra of “show me the numbers” rings loud and often. As important a lesson this is for Marketing MBAs, there is one piece of the puzzle the numbers can’t explain; the power of a persuasive brand.
Take an example from this year’s presidential elections and the sudden [...]
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