Archive for 'Marketing Research'
In the battle of sales vs. client services, who reigns supreme?
Posted on30. Mar, 2010 by Jared Degnan.
If sales leads client services; you end up getting oversold and over-committed just to meet the needs of closing the sale. If you let client services lead sales, you end up over-delivering and…well, bankrupt. Who should reign supreme?
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Three points to seeking a seat at someone else’s table
Posted on05. May, 2009 by Jared Degnan.
As the so-called “trust economy” emerges as the new currency in marketing, consumers are becoming more skeptical of the marketers that knock on their door and more demanding of those they allow a seat at their table.
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Participate In Vanderbilt’s Practitioner Survey For Social Media Impact!
Posted on06. Apr, 2009 by Jared Degnan.
I am working with a talented team of MBAs here at Vanderbilt to better understand the economic impact of social media. As we draw to the last phase of the project – we need your input as a practitioner in the world of social media marketing & development.
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The Rabbids Made Me Do It
Posted on08. Dec, 2008 by Jared Degnan.
The following is an excerpt from a paper I am turning in on persuasion analysis. It’s also my way of excusing my recent purchase of a Wii game console…. Last spring break, I went back to visit my best friends Amanda and Josh in Washington, DC. I hate to say it these two are probably [...]
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How should KFC change its business model to attract 20-somethings?
Posted on28. Jun, 2008 by Jared Degnan.
(Some of the undergrads I coach, posing with the colonel at KFC’s museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ways to get your input [...]
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Can brands be more persuasive than logic, alone? Yes. They. Can.
Posted on17. Feb, 2008 by Jared Degnan.
Every day, in the halls of business schools, the mantra of “show me the numbers” rings loud and often. As important a lesson this is for Marketing MBAs, there is one piece of the puzzle the numbers can’t explain; the power of a persuasive brand. Take an example from this year’s presidential elections and the [...]
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