Archive for 'Podcast'

MD Episode #4.5: The Ups, Downs & Genius of Crowsourcing w/Peter LaMotte of GeniusRocket

MD Episode #4.5: The Ups, Downs & Genius of Crowsourcing w/Peter LaMotte of GeniusRocket

Posted on16. Feb, 2010 by Jared Degnan.

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Is crowdsourcing really the consumer empowerment and creative development tool marketers make it out to be? GeniusRocket EVP Peter LaMotte co-hosts and discusses the nuances of what makes great crowdsourcing work and where it’s hit the wrong note for companies and their brands.

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MD Episode #4.4: The 2010 Resolutions Episode

MD Episode #4.4: The 2010 Resolutions Episode

Posted on01. Jan, 2010 by Jared Degnan.

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The annual tradition continues with ways to make 2010 better than 2009.

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MD Episode #4.3: Tales Of A Very Agency Christmass

MD Episode #4.3: Tales Of A Very Agency Christmass

Posted on19. Dec, 2009 by Jared Degnan.

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Holiday party madness, a fun-filled feed of 2010 predictions on consumer trends and a surprising by product of sharing negative information.

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MD Episode #4.2: Of Media Mergers And Managerial Courage

MD Episode #4.2: Of Media Mergers And Managerial Courage

Posted on05. Dec, 2009 by Jared Degnan.

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Does the Comcast – NBCU deal spell doom for network television or might it have a surprising upside for consumers? Also, how management is more then a title and leadership is more than just a buzzword.

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MD Episode #4.1: XMas Comes Early, Ad Council and Experimentation As You Go

MD Episode #4.1: XMas Comes Early, Ad Council and Experimentation As You Go

Posted on21. Nov, 2009 by Jared Degnan.

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Your thoughts on if marketers are making Christmas come too early, interview with Leslie Bradshaw on Ad Council’s new web initiative and how to balance innovation, experimentation and a steady brand.

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MD Episode #3.9: Hey CNN, Can I Have Lou’s Old Job?

MD Episode #3.9: Hey CNN, Can I Have Lou’s Old Job?

Posted on11. Nov, 2009 by Jared Degnan.

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How much is fear really holding us back from making the right decisions? Oh, and I really want to be the Lou Dobbs of Marketing Podcasting!

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MD Episode #3.8: Marketer, Un-Skeeze Thyself!

MD Episode #3.8: Marketer, Un-Skeeze Thyself!

Posted on01. Nov, 2009 by Jared Degnan.

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How marketers can gain more by advertising less…of themselves. Also, what you said about global social media metrics and is Miley really going to let Fuzzy die?

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MD Episode #3.7: Aligning Mainstream and Social Media Marketing Metrics

MD Episode #3.7: Aligning Mainstream and Social Media Marketing Metrics

Posted on24. Oct, 2009 by Jared Degnan.

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In the struggle to prove value in what we do, is there indeed a middle ground? Also…The Trouble with JDate and Will Hulu Be Free No More?

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MD Episode #3.6: Balloon Boy, Tiny Coke Cans & Roy Barnes

MD Episode #3.6: Balloon Boy, Tiny Coke Cans & Roy Barnes

Posted on17. Oct, 2009 by Jared Degnan.

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Jared’s back in DC and has a lot to say about balloon boy madness. To respond, leave us a comment on the show notes or leave us an audio comment at (202) 596-7220.

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MD Episode #3.5: Location-Based Social Networking – Fad or Future?

MD Episode #3.5: Location-Based Social Networking – Fad or Future?

Posted on29. Jun, 2009 by Jared Degnan.

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Alison and Jared explore the pros and cons of location-based social networks and the impact they could have on your dating life.

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