Our mission here at the Marketing Diner is simple; help you feed your brand, not your ego. We do that by inviting you to climb inside the heads of contributors Paul, Penelope and Jared; three marketers at various stages of their careers and hanging on to their sanity by the thinnest of margins.

MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3] Download ...

MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends

There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3] Download Episode: Right Click Here and Save As To Download Full ...

What have I really learned in my first year of being an MBA student?

This morning, I was sitting at my desk and surprisingly, I had nothing to do. For the first time in almost nine months, I had turned in all of my assignments, coordinated all of my projects and think I have my summer plans all wrapped up. The question is; what ...

MD Episode #2.6 - Office Politics

How to succeed in the office without becoming political roadkill. Join in the conversation and tell us what you think – call dinermail at 202-552-1575. Links: YoungMBA.net MartyNemko.com - Dr. Marty Nemko - Contributing Editor, US News & World Reports Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD2.6.mp3] Download Episode: Right Click Here & Save As To Download Full Episode Subscribe via iTunes | RSS ...

MD Episode #2.5 - Freezing

Dollar General; Candidates’ Logos; WSJ News; What’s in store for Marketing Diner in 2008 Join in the conversation and tell us what you think – call dinermail at 202-552-1575. Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD2.5.mp3] Download Episode: Right Click Here & Save As To Download Full Episode Subscribe via iTunes | RSS Feed | Send Us E-Mail Technorati Tags: Marketing ...

MD Episode #2.4 - Overcaffeinated

The diner crew talks coffee and Starbucks new television ad campaign. Penelope reveals her disturbing depth of knowledge into Starbucks operations and Jared’s mom makes a cameo. Join in the conversation and tell us what you think of the new ‘bucks ads – call 202-552-1575 and leave us some voice-mail ...

MDiner Episode #2.3 - The Lost Episode

Yes, we are still alive - we're just busy. Hear Penelope and Jared rant on their lives and discuss ways you can keep your brands remain consistent, internally. Show Notes: Why we don't trust UPS as a moving service Penelope can't sleep Brand Nazis and the companies that love them Diner Mail! Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD2.3.mp3] Subscribe via ...

MDiner Episode #2.2 - Three For The Road

Two's company but with our senior sales guru Paul on board, 3 is The Marketing Diner's magic number. Show Notes: London's Olympic Logo Verizon VIP Club brandstorming: Rupert Murdoch's and his greedy little news-handsWin a marketing diner t-shirt: play brandstorming now! Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD2.2.mp3] Subscribe via iTunes | RSS Feed | Send Us E-Mail SHARETHIS.addEntry({ title: "MDiner Episode ...

MDiner Episode #2.1 - Web 2.0…is it, really?

The Marketing Diner is back and it's got a beef with Web 2.0... Why start out a marketing podcast about marketing web 2.0? Because we're that serious about seperating the marketers that can use it to feed their brands from those that use just use it to feed their egos. (yes, ...



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July 26th 2008
Tags: singlecup No Comments

MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3] Download ...
July 6th 2008
Tags: Branding, Jared, Newsrack, Strategy, Vlogs No Comments

A Bostonian Deceleration Vacation

I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer ...
June 28th 2008
Tags: Marketing Research 2 Comments

How should KFC change its business model to attract 20-somethings?

(Some of the undergrads I coach, posing with the colonel at KFC's museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ...
June 21st 2008
Tags: B-School No Comments

A week in the life of my summer MBA internship

Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working...well, at least most of us are.... This message is brought ...
May 31st 2008
Tags: singlecup One Comment

MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends

There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3] Download Episode: Right Click Here and Save As To Download Full ...

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