Archive for 'Upward Management'
Why Great Social Media Managers Are Also Great Upward Managers
Posted on20. May, 2009 by Jared Degnan.
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What’s really fascinating to me about marketing innovation is how much it relies on a certain amount of creative tension. Similarly in upward management, the art of creating a balance between your goals and your boss’ goals, a similar amount of tension is also required.
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