Our mission here at the Marketing Diner is simple; help you feed your brand, not your ego. We do that by inviting you to climb inside the heads of contributors Paul, Penelope and Jared; three marketers at various stages of their careers and hanging on to their sanity by the thinnest of margins.

What New Media Can Do For Traditional Marketing Careers

First off, I will admit that this post does have an ulterior motive. However, it is a point I have been meaning to make on the blog for some time, so bear with me. For the last four to five months, I have been knee-deep in work related to finding something ...

Lessons In The Reinvention Of Brands

Staring out my window at another beautiful Tennessee morning, I am reminded that I still have a long way to go before I can call the first year of my MBA a wrap. When I started out in August, I did have some realization of how much of an ...

What really gets your blood pumping?

One of my absolute favorite interview questions is, "What are your short and long term goals?" I love this question not because I necessarily have the world's greatest answer for it, but because its tantamount to asking someone "How many cats are there in the US?" If you really want ...

Fitting Social Media Marketing Into Your MBA

Last week, when I participated in an ooVoo Day chat with Dave Delaney, I realized I can no longer run away from the fate that meets so many men my age; I came to the conclusion that I am a massive geek. {insert pause for gratuitous comments from my friends} What's ...

Lights…Camera…Resume: How to become an internet video star and get hired at the same time.

For some reason, I keep on coming across new ways companies are trying to recruit new employees. The other day I posted an interesting tidbit on recruiting in Second Life where interviews can occur without even the slightest hint of what the prospective employee really looks like. Today, I am going ...

Recruiting in Second Life: Good idea or big mistake?

In the midst of interviewing for MBA Internships, I was just pointed to an interesting new way to use Second Life...as a way to recruit employees. You have to think that Second Life, the popular virtual world would attract a certain type of recruit but according to the UK's Guardian, it's ...

Never Admit You Can Edit Digital Video

There is a moment in the movie State & Main when the Philip Seymour Hoffman character screams out in desperation "Does anyone know how to type?" A local towns-person, played by Rebecca Pidgeon brilliantly replies; "Never admit you can type," before finally giving in to help Hoffman type his screenplay. The ...



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July 26th 2008
Tags: singlecup No Comments

MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3] Download ...
July 6th 2008
Tags: Branding, Jared, Newsrack, Strategy, Vlogs No Comments

A Bostonian Deceleration Vacation

I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer ...
June 28th 2008
Tags: Marketing Research 2 Comments

How should KFC change its business model to attract 20-somethings?

(Some of the undergrads I coach, posing with the colonel at KFC's museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ...
June 21st 2008
Tags: B-School No Comments

A week in the life of my summer MBA internship

Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working...well, at least most of us are.... This message is brought ...
May 31st 2008
Tags: singlecup One Comment

MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends

There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3] Download Episode: Right Click Here and Save As To Download Full ...

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