Archive for 'Branding In Social Media'
Is Geo-Social the New, Hot Marketing Playground for Brands?
Posted on10. Mar, 2010 by Jared Degnan.
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Geo-social networking sites like Foursquare present great opportunities for smaller businesses but yet larger chains have yet to tap what is rapidly becoming the latest consumer obsession. What angles, for or against, can we see to geo-social networking sites like Foursquare becoming the next big thing for consumer brands?
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CPG’s Love/Hate Relationship With Social Media
Posted on19. Feb, 2010 by Jared Degnan.
In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands – otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it’s no wonder some CPG marketers are apt to describe their relationship with their product’s social media strategy as “complicated.”
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