Archive for 'Brand Stories'
Is Your Brand Recession Proof?
Posted on07. Apr, 2008 by Penelope.
I think most economic analyst finally agree, that the US in a recession. Now there is much debate about whether or not the traditional economic signs of a recession apply and the debate goes on. But for marketers, I believe this is the time when brand equity is more important than ever. I’m sure the [...]
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Sweet, Sweet Entrepreneurship :: Gigi’s Cupcakes (Nashville, TN)
Posted on15. Mar, 2008 by Jared Degnan.
Up the street from my apartment here in Nashville, a new cupcake shop just opened up. Originally slated to be just another bar along 21st Ave, Gigi’s Cupcakes assumed the lease of a tiny storefront and is defying convention by betting that Nashville is ready for a new culinary tradition. Along with the video I [...]
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Chip Off The Old H&R Block
Posted on10. Sep, 2007 by Jared Degnan.
As you may or may not know, I am a huge fan of certain web comics. Of my favorites is Real Life Comics who posted this edition today, illustrating the absurdity in some logos. The sad part is that in some marketing department, somewhere, you know this conversation has actually occurred. For more information, or [...]
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