Archive for 'Branding'
Is Geo-Social the New, Hot Marketing Playground for Brands?
Posted on10. Mar, 2010 by Jared Degnan.
Geo-social networking sites like Foursquare present great opportunities for smaller businesses but yet larger chains have yet to tap what is rapidly becoming the latest consumer obsession. What angles, for or against, can we see to geo-social networking sites like Foursquare becoming the next big thing for consumer brands?
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CPG’s Love/Hate Relationship With Social Media
Posted on19. Feb, 2010 by Jared Degnan.
In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands – otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it’s no wonder some CPG marketers are apt to describe their relationship with their product’s social media strategy as “complicated.”
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Three Truisms of Big Time Brand Management
Posted on08. Aug, 2009 by Jared Degnan.
Though I never planned on it, being on the interactive side of corporate brand management has given me a chance to really test drive the whole “Feed Your Brand – Not Your Ego” thing….
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BRANDstorming: Which Social Media Entity Will Still Exist In 10 Years?
Posted on25. May, 2009 by Jared Degnan.
Answer the poll, put your rationale in the comments section of this post and we’ll select one lucky winner who will receive an awesome prize on next week’s show!
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Surviving The Brand Management Side Of Social Media…Oh, And PodCamp Nashville
Posted on03. Mar, 2009 by Jared Degnan.
As we head down the home stretch for planning PodCamp Nashville, I realize that geeks and brand managers get excited around very different things.
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The West Wing Paradox: Intelligent, Accessible Brands
Posted on06. Jan, 2009 by Jared Degnan.
Defying all odds, a show that drew criticism for being too intellectual for prime time audiences went on to huge profitability because it created an intelligent, accessible brand.
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A Bostonian Deceleration Vacation
Posted on06. Jul, 2008 by Jared Degnan.
I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer business bootcamp coach now over, I [...]
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Is Your Brand Recession Proof?
Posted on07. Apr, 2008 by Penelope.
I think most economic analyst finally agree, that the US in a recession. Now there is much debate about whether or not the traditional economic signs of a recession apply and the debate goes on. But for marketers, I believe this is the time when brand equity is more important than ever. I’m sure the [...]
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Lessons In The Reinvention Of Brands
Posted on21. Mar, 2008 by Jared Degnan.
Staring out my window at another beautiful Tennessee morning, I am reminded that I still have a long way to go before I can call the first year of my MBA a wrap. When I started out in August, I did have some realization of how much of an impact being here would have on [...]
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Sweet, Sweet Entrepreneurship :: Gigi’s Cupcakes (Nashville, TN)
Posted on15. Mar, 2008 by Jared Degnan.
Up the street from my apartment here in Nashville, a new cupcake shop just opened up. Originally slated to be just another bar along 21st Ave, Gigi’s Cupcakes assumed the lease of a tiny storefront and is defying convention by betting that Nashville is ready for a new culinary tradition. Along with the video I [...]
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