Archive for 'MBA Perspective'
Moving On, In Marketing And Life
Posted on27. Jul, 2009 by Jared Degnan.
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Though we might not be completely moving out of old ways, the fact of the matter is that our lease on our traditional roles is almost up. What happens though, when you move out of your old space and into ambiguity?
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The Art Of Appreciation
Posted on26. Feb, 2009 by Jared Degnan.
When marketers take their worlds for granted – whether it be in their understanding of consumer behavior, technology or even what they, themselves are capable of – they loose their edge. The best guard against that complacency is an appreciation of how big the world is and, perhaps, how much we don’t know.
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