Our mission here at the Marketing Diner is simple; help you feed your brand, not your ego. We do that by inviting you to climb inside the heads of contributors Paul, Penelope and Jared; three marketers at various stages of their careers and hanging on to their sanity by the thinnest of margins.

A week in the life of my summer MBA internship

Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working...well, at least most of us are.... This message is brought ...

What have I really learned in my first year of being an MBA student?

This morning, I was sitting at my desk and surprisingly, I had nothing to do. For the first time in almost nine months, I had turned in all of my assignments, coordinated all of my projects and think I have my summer plans all wrapped up. The question is; what ...

Update From B-School: Selling It To Owen Alumni

Last weekend found the entire b-school campus mobilizing to welcome both newly accepted business students as well as alumni. Proving the power of medium, nothing speaks to the kinds of feelings you have about an experience like video.I have to admit it was a bit of a strange thing ...

The Real Genius of Marketing

One of the highlights of this last MOD was a chance to run a full-scale, two week business simulation game. In it, teams of five business students were pitted against each other, charged with running a company by controlling all aspects of its strategy including finance, operations and yes, ...

Fitting Social Media Marketing Into Your MBA

Last week, when I participated in an ooVoo Day chat with Dave Delaney, I realized I can no longer run away from the fate that meets so many men my age; I came to the conclusion that I am a massive geek. {insert pause for gratuitous comments from my friends} What's ...

Can brands be more persuasive than logic, alone? Yes. They. Can.

Every day, in the halls of business schools, the mantra of "show me the numbers" rings loud and often. As important a lesson this is for Marketing MBAs, there is one piece of the puzzle the numbers can't explain; the power of a persuasive brand. Take an example from this year's ...

Collaborating Our Way To Higher Peaks

The brilliant thing about social media marketing is that its so vast that even if you think you understand everything about it, you can still learn more by bringing people together and discussing it. Such was my weekend that kicked off with an OwenBloggers BrainJam including C.C. Chapman and 25 ...

The Danger Of Abstract Logos

Ever come across a logo that you jut couldn't figure out? One that, no matter how hard you tried, never made sense? I inherited just such a logo with my work on this collaborative blog, OwenBloggers: In the six months I have been in grad school, I have been at a ...

SBUX vs. McD’s - Let the battle of the baristas begin!

Reposted From my OwenBoggers.com BlogAnyone that's seen me around Owen knows that I don't go to Starbucks. Ok, maybe not ALL Starbucks but definitely not the one across the street. Here's the thing: in addition to seriously disliking their coffee, I find Starbucks to be worth more as a marketing ...

Jared’s Vlogs From B-School - Report #2 (YEAR IN REVIEW)

A montage of photos and videos from 2007. It was more a creative exercise than anything else but it turned out great so I decided to share it. Podsafe Music: City Skies - Dylan & The Movies Download This Episode Technorati Tags: 2007, Marketing Diner, MBA, surviving business school, vlog SHARETHIS.addEntry({ ...



The Marketing Diner is a proud affiliate of the Radio TalentZoo Network.

July 26th 2008
Tags: singlecup No Comments

MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3] Download ...
July 6th 2008
Tags: Branding, Jared, Newsrack, Strategy, Vlogs No Comments

A Bostonian Deceleration Vacation

I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer ...
June 28th 2008
Tags: Marketing Research 2 Comments

How should KFC change its business model to attract 20-somethings?

(Some of the undergrads I coach, posing with the colonel at KFC's museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ...
June 21st 2008
Tags: B-School No Comments

A week in the life of my summer MBA internship

Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working...well, at least most of us are.... This message is brought ...
May 31st 2008
Tags: singlecup One Comment

MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends

There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3] Download Episode: Right Click Here and Save As To Download Full ...

Search

The archives run deep. Feel free to search older content using topic keywords.