Archive by Author
Is Geo-Social the New, Hot Marketing Playground for Brands?
Posted on10. Mar, 2010 by Jared Degnan.
Geo-social networking sites like Foursquare present great opportunities for smaller businesses but yet larger chains have yet to tap what is rapidly becoming the latest consumer obsession. What angles, for or against, can we see to geo-social networking sites like Foursquare becoming the next big thing for consumer brands?
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CPG’s Love/Hate Relationship With Social Media
Posted on19. Feb, 2010 by Jared Degnan.
In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands – otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it’s no wonder some CPG marketers are apt to describe their relationship with their product’s social media strategy as “complicated.”
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MD Episode #4.5: The Ups, Downs & Genius of Crowsourcing w/Peter LaMotte of GeniusRocket
Posted on16. Feb, 2010 by Jared Degnan.
Is crowdsourcing really the consumer empowerment and creative development tool marketers make it out to be? GeniusRocket EVP Peter LaMotte co-hosts and discusses the nuances of what makes great crowdsourcing work and where it’s hit the wrong note for companies and their brands.
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Twitter Adds Local Trends, Leaves Some Of Us Scratching Our Heads
Posted on27. Jan, 2010 by Jared Degnan.
If twitter is supposed to be a collective reflection of the real musings of the online masses, then search needs to remain largely organic. Adding one more layer of “what’s popular now” will only draw the walls of the echo chamber ever closer.
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MD Episode #4.4: The 2010 Resolutions Episode
Posted on01. Jan, 2010 by Jared Degnan.
The annual tradition continues with ways to make 2010 better than 2009.
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MD Episode #4.3: Tales Of A Very Agency Christmass
Posted on19. Dec, 2009 by Jared Degnan.
Holiday party madness, a fun-filled feed of 2010 predictions on consumer trends and a surprising by product of sharing negative information.
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What are your geekiest time savers at work?
Posted on07. Dec, 2009 by Jared Degnan.
I think I out-did myself this weekend…check out my geeky solve for too much work and too little time and weigh in with your own geeky time-saving solutions.
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MD Episode #4.2: Of Media Mergers And Managerial Courage
Posted on05. Dec, 2009 by Jared Degnan.
Does the Comcast – NBCU deal spell doom for network television or might it have a surprising upside for consumers? Also, how management is more then a title and leadership is more than just a buzzword.
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When does our drive for client satisfaction turn into being taken advantage of?
Posted on23. Nov, 2009 by Jared Degnan.
Tell us what you think by weighing in on the comments or via our Google Voice comment line at (202) 596-7220. Answers will be featured on the marketingdiner this coming Saturday!
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MD Episode #4.1: XMas Comes Early, Ad Council and Experimentation As You Go
Posted on21. Nov, 2009 by Jared Degnan.
Your thoughts on if marketers are making Christmas come too early, interview with Leslie Bradshaw on Ad Council’s new web initiative and how to balance innovation, experimentation and a steady brand.
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