How should KFC change its business model to attract 20-somethings?
(Some of the undergrads I coach, posing with the colonel at KFC’s museum)
One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ways to get your input into their direction.
In fact, here’s your chance to weigh in on a project we’re working on for KFC: http://urlzen.com/6k
The team has structured a quick survey about Fast Food in general, and KFC in particular, that we would love to have your opinion included in. As with most the of the surveys I work with, I’ve encouraged them to get creative with the insights they want to gather. Help us get to a statistically significant sample size (for the purposes of this survey, they want 100 responses by Sunday morning).
Again, we need your input on a survey for Fast Food and KFC so take a moment to browse over to our survey page and let us know what you think!
Technorati Tags: Colnel Sanders, KFC, Owen Accelerator
Jul 3rd 2008
Speaking of marketing fried chicken… wanted to let you know that Monday all Zaxby’s restaurants are giving away free Nibbler snacks from 2:30-4:30pm (one per guest). The Nibbler is a new snack-sized sandwich that consists of one of Zaxby’s Chicken Fingerz served on a toasted bun with Zax Sauce. No purchase is required. There are 13 Zaxby’s in the greater Nashville area.
Go here: http://zaxbys.com/nibblerz.html to download a calendar reminder or connect to Facebook to RSVP.
Enjoy!
Amanda
Jul 5th 2008
CONTRIBUTOR’S NOTE:
Amanda does work for Zaxby’s. Kudos to them for jumping on the blog topic tags and, for the free chicken, of course.