Our mission here at the Marketing Diner is simple; help you feed your brand, not your ego. We do that by inviting you to climb inside the heads of contributors Paul, Penelope and Jared; three marketers at various stages of their careers and hanging on to their sanity by the thinnest of margins.

Funny How Some Creativity Just Runs In The Family

It's safe to say that ever since I was able to get my hands on a camera, I've been fascinated by the things you can produce with a couple of minutes of footage and some simple editing software. The strange thing is that I never really thought about where this ...

Newsrack: Tata Leaves Sleeping Luxury Brands Lie, Civil war on Twitter

Right now, I am exhausted even looking at how much I have to do this week. Despite that exhaustion, here's what's news from my side of the marketing world: Tata Motors Has No Plans To Tinker with Jaguar or Land Rover Brands (Wall Street Journal - Requires Subscription) With their impending purchase ...

Lessons In The Reinvention Of Brands

Staring out my window at another beautiful Tennessee morning, I am reminded that I still have a long way to go before I can call the first year of my MBA a wrap. When I started out in August, I did have some realization of how much of an ...

Sweet, Sweet Entrepreneurship :: Gigi’s Cupcakes (Nashville, TN)

Up the street from my apartment here in Nashville, a new cupcake shop just opened up. Originally slated to be just another bar along 21st Ave, Gigi's Cupcakes assumed the lease of a tiny storefront and is defying convention by betting that Nashville is ready for a new culinary ...

Proving style is just as important as substance with CNN’s “Magic Wall”

You can't live in DC for eight years and not become at least a little bit of a political junkie. This Spring Break, I find myself back in DC geeking out, not because of the races, but because of that cool interface that CNN is using in conjunction with ...

Newsrack: Gen Y, Freakanomics Launches New Site

Camped out in a coffee shop in Downtown DC and mocking Sam for mocking my twitter updates, here's what's interesting in the world.... Gen Y: Really All That Narcissistic? (BusinessWeek) Yet another article trying to parse the psychological divide in the latest generational gap. Tammy Erickson makes a couple of good points ...



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July 26th 2008
Tags: singlecup No Comments

MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3] Download ...
July 6th 2008
Tags: Branding, Jared, Newsrack, Strategy, Vlogs No Comments

A Bostonian Deceleration Vacation

I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer ...
June 28th 2008
Tags: Marketing Research 2 Comments

How should KFC change its business model to attract 20-somethings?

(Some of the undergrads I coach, posing with the colonel at KFC's museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ...
June 21st 2008
Tags: B-School No Comments

A week in the life of my summer MBA internship

Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working...well, at least most of us are.... This message is brought ...
May 31st 2008
Tags: singlecup One Comment

MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends

There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3] Download Episode: Right Click Here and Save As To Download Full ...

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