Our mission here at the Marketing Diner is simple; help you feed your brand, not your ego. We do that by inviting you to climb inside the heads of contributors Paul, Penelope and Jared; three marketers at various stages of their careers and hanging on to their sanity by the thinnest of margins.

What really gets your blood pumping?

One of my absolute favorite interview questions is, "What are your short and long term goals?" I love this question not because I necessarily have the world's greatest answer for it, but because its tantamount to asking someone "How many cats are there in the US?" If you really want ...

The Real Genius of Marketing

One of the highlights of this last MOD was a chance to run a full-scale, two week business simulation game. In it, teams of five business students were pitted against each other, charged with running a company by controlling all aspects of its strategy including finance, operations and yes, ...

Twitter Updates for 2008-02-24

Stuck trying to create a new square icon for the marketing diner site/twitter - any creative minds out there have suggestions? # Back from my first UT vs. Memphis game at Sam's...that was interesting.... # @thesarcastro, yeah - have fun with that...I've had enough of the volleyball for tonight... # {Twitteratti Collective Response} ...

Twitter Updates for 2008-02-23

Trying out iTunes movie rental while simultaneously working on my strategy simulation - that's talent ;-). # If you ever want to see how far you've come, see if you can dig up any of your old pieces of writing, I just found one - its insightfull # yay, godspeed to you ...

Twitter Updates for 2008-02-22

Christian Beao and Bill Weir - My guess is that they are the same person. # Great panorama shot of the Owen Library right before it closes - http://tinyurl.com/2hefnw - very cool shot by Isha. # Why is it that some people can have great statistical quantitative skills and yet suck so ...

Fitting Social Media Marketing Into Your MBA

Last week, when I participated in an ooVoo Day chat with Dave Delaney, I realized I can no longer run away from the fate that meets so many men my age; I came to the conclusion that I am a massive geek. {insert pause for gratuitous comments from my friends} What's ...

Twitter Updates for 2008-02-21

@maxwell546 Are you taking crazy pills? Is that it? # Ah...you mistake me for someone who has culture, @maxwell546 ... I would have gotten it if you would have said "I am batman!" # I came, I saw, I conquered the integration of "Share This" into typepad's advanced templates! # Don't kid yourself, ...

Twitter Updates for 2008-02-20

Capstone Simulation Just Ended, Damn...just when it was getting good. # Great new tool to record on-the-go podcast segments via cellphone - http://tinyurl.com/2uzp79 - just tried it out, works superfast too! # After an 18 hour day working on projects and presentations, yesterday, today promises to be cake...famous last words # Powered by ...

Twitter Updates for 2008-02-19

Great day, phone interview, got a lot done...now I am off to my porch for a glass of crushed ice and some jack daniels! # Can't tell if today is starting out to be really productive or I am just ADD. # @maxwell546 - Perhaps, that ADD is what's going to actually ...

Twitter Updates for 2008-02-18

Adding "Share This" to the OwenBloggers pages...the hard way...damn, you typepad! # Kind of strange when you realize that you may not be as over someone as you thought. # @conniecrosby - You have a point, for sure. At least the latter doesn't compel comparisons. # Top ten signs you're now addicted to ...



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July 26th 2008
Tags: singlecup No Comments

MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3] Download ...
July 6th 2008
Tags: Branding, Jared, Newsrack, Strategy, Vlogs No Comments

A Bostonian Deceleration Vacation

I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer ...
June 28th 2008
Tags: Marketing Research 2 Comments

How should KFC change its business model to attract 20-somethings?

(Some of the undergrads I coach, posing with the colonel at KFC's museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ...
June 21st 2008
Tags: B-School No Comments

A week in the life of my summer MBA internship

Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working...well, at least most of us are.... This message is brought ...
May 31st 2008
Tags: singlecup One Comment

MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends

There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3] Download Episode: Right Click Here and Save As To Download Full ...

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