Our mission here at the Marketing Diner is simple; help you feed your brand, not your ego. We do that by inviting you to climb inside the heads of contributors Paul, Penelope and Jared; three marketers at various stages of their careers and hanging on to their sanity by the thinnest of margins.

Recruiting in Second Life: Good idea or big mistake?

In the midst of interviewing for MBA Internships, I was just pointed to an interesting new way to use Second Life...as a way to recruit employees. You have to think that Second Life, the popular virtual world would attract a certain type of recruit but according to the UK's Guardian, it's ...

MD Episode #2.5 - Freezing

Dollar General; Candidates’ Logos; WSJ News; What’s in store for Marketing Diner in 2008 Join in the conversation and tell us what you think – call dinermail at 202-552-1575. Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD2.5.mp3] Download Episode: Right Click Here & Save As To Download Full Episode Subscribe via iTunes | RSS Feed | Send Us E-Mail Technorati Tags: Marketing ...

Never Admit You Can Edit Digital Video

There is a moment in the movie State & Main when the Philip Seymour Hoffman character screams out in desperation "Does anyone know how to type?" A local towns-person, played by Rebecca Pidgeon brilliantly replies; "Never admit you can type," before finally giving in to help Hoffman type his screenplay. The ...

The Danger Of Abstract Logos

Ever come across a logo that you jut couldn't figure out? One that, no matter how hard you tried, never made sense? I inherited just such a logo with my work on this collaborative blog, OwenBloggers: In the six months I have been in grad school, I have been at a ...

Collaborative Blog Management and Other Self-Destructive Pasttimes

Anthony Bourdain wrote that there has to be something seriously wrong with your mental state if you chose to cross that line between being a chef to being a restaurant owner. The same can be said of a blogger becoming a manager of a collaborative blog. My first official foray ...

SBUX vs. McD’s - Let the battle of the baristas begin!

Reposted From my OwenBoggers.com BlogAnyone that's seen me around Owen knows that I don't go to Starbucks. Ok, maybe not ALL Starbucks but definitely not the one across the street. Here's the thing: in addition to seriously disliking their coffee, I find Starbucks to be worth more as a marketing ...



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July 26th 2008
Tags: singlecup No Comments

MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3] Download ...
July 6th 2008
Tags: Branding, Jared, Newsrack, Strategy, Vlogs No Comments

A Bostonian Deceleration Vacation

I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer ...
June 28th 2008
Tags: Marketing Research 2 Comments

How should KFC change its business model to attract 20-somethings?

(Some of the undergrads I coach, posing with the colonel at KFC's museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ...
June 21st 2008
Tags: B-School No Comments

A week in the life of my summer MBA internship

Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working...well, at least most of us are.... This message is brought ...
May 31st 2008
Tags: singlecup One Comment

MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends

There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3] Download Episode: Right Click Here and Save As To Download Full ...

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