While most people are waking up to the specter of another Thanksgiving with the family, I am hiding out with the second of my two assignments for my Qualitative Marketing Research class. This time, at least, I get to pick the subject.

My task is to analyze blog chatter to determine the market and consumer reactions to a product debut or an ad campaign. As you can imagine, for a blogger, this is a dream come true. In fact, to add onto my elation, Starbucks recently launched it’s first national TV ad campaign to drum up sales for existing store sales.

All I have to say is; SCORE!!!

So far, I’ve dissected articles from both Starbucks Gossup and Brand Autopsy but I need one more. Though most people would go for a more reputable source, I am tempted to go with the following:

Ill Will Press Presents: CAFFIENE CONSPIRACY
HARMLESS COFFEE… OR SUPER-ADDICTING MARKETING PLOY?

Do me a favor; go there, watch it and then, if you feel like it, leave your comments on this post. I want to know what you guys think of how on-point Foamey is.

Even better, watch it then watch a sample of Starbucks new ads and leave your comments on that as well. Thanks guys and Happy Thanksgiving!!!

This post will be cross-posted on OwenBloggers.com…

Technorati Tags: ad campaign, marketing research, qualatative marketing research, starbucks

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