October 26th 2007
Tags:
Blogroll,
Jared
No Comments
At my old job, I was lucky enough to have a patient and understanding copy editor. This came in handy more than a couple of times when I wanted to try something daring and she pointed out that my experimental copy made absolutely NO sense.
As an homage to her ...
October 18th 2007
Tags:
Podcast
No Comments
Yes, we are still alive - we're just busy. Hear Penelope and Jared rant on their lives and discuss ways you can keep your brands remain consistent, internally.
Show Notes:
Why we don't trust UPS as a moving service
Penelope can't sleep
Brand Nazis and the companies that love them
Diner Mail!
Episode:
[audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/MD2.3.mp3]
Subscribe via ...
October 15th 2007
Tags:
Jared,
Web 2.0
One Comment
One of the most powerful tools a salesperson can yield is a customer testimonial. The question is; how do we move the testimonial from a sales tool to a marketing tool?
In my past life (read pre-MBA) I played around with the idea of using a podcast to deliver a ...