Our mission here at the Marketing Diner is simple; help you feed your brand, not your ego. We do that by inviting you to climb inside the heads of contributors Paul, Penelope and Jared; three marketers at various stages of their careers and hanging on to their sanity by the thinnest of margins.

Facebook: Accept or Reject Microsoft’s Friend Request?

With the way that Microsoft and Goggle are acting, you would think that Facebook is the most popular girl at school. If the Internet was school, that is. The fact is that Microsoft and Goggle want Facebook for one thing; your information. Without your information, Facebook wouldn't look nearly ...

We’re #15! We’re #15!

According to today's Wall Street Journal, Vanderbilt's Owen Graduate School of Management shot up six spots to the number 15th recruiter-ranked MBA program regionally. Even as a 1st year business student you can see the wheels turning at Owen and it's pretty exciting. There is more buzz around the school ...

Did Southwest “Skirt” The Issue of Customer-Centric PR?

Chalk one up for the over-zealous fashion police but have you heard the one about the airline passenger who almost didn't get on the plane because of her skirt? About two months ago, a 23 year-old college student/Hooters waitress/fashion-victim tried to board a Southwest Airlines flight with a skirt that, in ...

Chip Off The Old H&R Block

As you may or may not know, I am a huge fan of certain web comics. Of my favorites is Real Life Comics who posted this edition today, illustrating the absurdity in some logos. The sad part is that in some marketing department, somewhere, you know this conversation ...

Jared’s Vlogs From B-School - Report #1

A quick update on where we are on the Marketing Diner project and how things are going for me at business school so far. Also...Don't forget to check out my b-school blog! - http://www.owenbloggers.com/jaredSHARETHIS.addEntry({ title: "Jared’s Vlogs From B-School - Report #1", url: "http://marketingdiner.com/blog/2007/09/01/jareds-vlogs-from-b-school-report-1/" });



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July 26th 2008
Tags: singlecup No Comments

MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

Like ninjas vs. pirates, the question of whether sales trumps advertizing or vice-versa may never be fully resolved. With two weeks of my summer internship done, I try my own hand at decoding the riddle. What are your thoughts? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MD%20Single%20Cup_WhichCame%20First_SalesorAds.mp3] Download ...
July 6th 2008
Tags: Branding, Jared, Newsrack, Strategy, Vlogs No Comments

A Bostonian Deceleration Vacation

I am the ultimate cliche. With my MacBook Pro, Molskine notebook and large venti latte I am writing a blog post while contemplating the nature of branding in a downtown Boston Starbucks; thus is my post-Accelerator vacation. Like I said, the ultimate cliche. With my stint as a summer ...
June 28th 2008
Tags: Marketing Research 2 Comments

How should KFC change its business model to attract 20-somethings?

(Some of the undergrads I coach, posing with the colonel at KFC's museum) One of the more interesting sides of my various MBA internships this summer is the chance to guide undergrads through several, strategic-level consulting initiatives. Of course, my favorites are the ones where we are able to find ...
June 21st 2008
Tags: B-School No Comments

A week in the life of my summer MBA internship

Monday: William Morris project launch Tuesday: Up late coaching deliverables for Bridgestone Wednesday: Up late coaching deliverables for Caterpillar Financial; up even later w/dress rehearsals Thursday: Bridgestone presentations; Gresham Smith project launch; up late w/dress rehearsals Friday: Marathon networking session; Caterpillar Financial presentations Saturday: Still working...well, at least most of us are.... This message is brought ...
May 31st 2008
Tags: singlecup One Comment

MD Single Cup - Mainsteam Marketers to Social Media: Let’s Just Be Friends

There is a sexy appeal that draws mainstream marketers towards social media. The question is; Is social media destined to be with mainstream marketing, or is it just a casual fling? To respond, send us an e-mail or call 202-552-1575 Listen To Episode: [audio:http://www.podtrac.com/pts/redirect.mp3?http://marketingdiner.com/episodes/singlecup/MDSingle%20Cup_LetsJustBeFriends.mp3] Download Episode: Right Click Here and Save As To Download Full ...

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