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The Marketing Diner :: Feed Your Brand - Not Your Ego

The Marketing Diner :: Feed Your Brand - Not Your Ego
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Welcome to a pit stop on the road of commerce for the next generation of great marketers: The Marketing Diner.

Here, we have a singular mission: help you feed your brand, not your ego.

From technology to pop culture, the landscape for marketers has never been more opportunity-rich or more challenging. Join in the conversation, let your voice be heard and help change the world...one marketing campaign at a time.

Read more...

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  • Branding

    Posted on January 6th, 2009

    Written by Jared Degnan

    Related Posts

    • A Bostonian Deceleration Vacation

    The West Wing Paradox: Intelligent, Accessible Brands

    The West Wing Paradox: Intelligent, Accessible Brands

    Defying all odds, a show that drew criticism for being too intellectual for prime time audiences went on to huge profitability because it created an intelligent, accessible brand.

    ...
    Continue Reading This Post
  • Career Management, singlecup

    Posted on January 4th, 2009

    Written by Jared Degnan

    Related Posts

    MD Single Cup - The Journey To May 2009

    PODCAST: What is it going to take to blaze a path to a MBA-level job in new media marketing?

    ...
    Continue Reading This Post
  • Job Search

    Posted on December 29th, 2008

    Written by Jared Degnan

    Related Posts

    • 3 New Media Tools To Add Reason In A Tough MBA Recruiting Season
    • MD Single Cup - The Future Of The “New Media Professional”

    Embracing The Suck In Your Job Search

    Embracing The Suck In Your Job Search

    Sardonic as it may be, MBAs in the class of 2009 are engaged in a day-to-day battle to remain positive despite what can feel like continual rejections. Looking at my own job search, here are some ways I have found to not just survive, but to “embrace the suckiness” of the current job market.

    ...
    Continue Reading This Post
  • Careers, The Chapters

    Posted on December 12th, 2008

    Written by Jared Degnan

    Related Posts

    Chapter 1 – Feed Your Brand, Not Your Ego

    Chapter 1 – Feed Your Brand, Not Your Ego

    A change is moving through the field of marketing affecting everything from the way we hunt for jobs to the way we move into general leadership positions.

    ...
    Continue Reading This Post
  • Persuasion

    Posted on December 8th, 2008

    Written by Jared Degnan

    Related Posts

    • MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

    The Rabbids Made Me Do It

    The Rabbids Made Me Do It

    The following is an excerpt from a paper I am turning in on persuasion analysis. It’s also my way of excusing my recent purchase of a Wii game console….
    Last spring break, I went back to visit my best friends Amanda and Josh in Washington, DC. I hate to say it these two are probably some [...]

    ...
    Continue Reading This Post
  • Operations, Service Marketing

    Posted on December 5th, 2008

    Written by Jared Degnan

    Related Posts

    Why Marketers Should Care A Heck Of A Lot About Operations

    Why Marketers Should Care A Heck Of A Lot About Operations

    Once while interviewing for a MBA marketing internship, I was asked to explain why I had chosen a dual concentration in brand management and service operations.
    At first, I thought the question was meant to see how well I could express my thoughts. As the conversation moved deeper into the subject, it became apparent that [...]

    ...
    Continue Reading This Post
  • B-School, Collaborative Blog Management, Strategy, Web 2.0

    Posted on November 17th, 2008

    Written by Jared Degnan

    Related Posts

    Sustainably Neurotic - The Problem Of Where Ideas Go Once We Leave

    Sustainably Neurotic - The Problem Of Where Ideas Go Once We Leave

    Last night I was coming back from the 16th Annual Net Impact Conference and thinking a lot about sustainability and what it means to my own {future} job description.
    Sure, we know that “green consumers” are a $209 Billion market segment, but are there bigger things we can do to create sustainability in our organizations beyond [...]

    ...
    Continue Reading This Post
  • B-School, Collaborative Blog Management, Strategy, Web 2.0

    Posted on November 10th, 2008

    Written by Jared Degnan

    Related Posts

    • MD Single Cup - Sales vs. Advertising: The New Pirate vs. Ninja?

    Business Blogging: There Is A Secret Sauce

    As a part of DigitalVU month at Vanderbilt, the communications guys asked me what I thought the true secret of success was to business blogs. For the full lineup of DigitalVU speakers, click here.

    To respond, send us an e-mail or call 202-552-1575

    Listen To Episode:

    Download Episode:
    Right Click Here and Save As To Download Full Episode
    Subscribe via [...]

    ...
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  • B-School, Career Management, Jared

    Posted on October 18th, 2008

    Written by Jared Degnan

    Related Posts

    Shamless Self-Promotion

    Realizing that I have yet to include my personal portfolio site on my business cards, we interrupt the relevant content for a bit of shameless self-promotion.

    To all the great people who I met and am meeting at BarCamp Nashville: here is that personal portfolio site I mentioned.

    http://portfolio.jareddegnan.com

    Thanks!

    Technorati Tags: Bar Camp Nashville, Jared Degnan, Portfolio

    ...
    Continue Reading This Post
  • B-School, Jared, Podcast, Strategy, singlecup

    Posted on September 20th, 2008

    Written by Jared Degnan

    Related Posts

    • MBA Students, Working For Free, On Your New Media Project
    • 3 New Media Tools To Add Reason In A Tough MBA Recruiting Season
    • Embracing The Suck In Your Job Search

    MD Single Cup - The Future Of The “New Media Professional”

    MD Single Cup - The Future Of The “New Media Professional”

    The very fact that we spend 60% of our time as “new media professionals” explaining what the heck new media is got me thinking: when new media becomes a forgone conclusion, what will the “new media professional” look like?

    To respond, send us an e-mail or call 202-552-1575

    Listen To Episode:

    Download Episode:
    Right Click Here and Save As [...]

    ...
    Continue Reading This Post
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