Business is business. We’re all going to be busy and the more we accept that as a fact, the more we’ll look for ways to do the work better, smarter and more efficiently. In the meantime, we can’t forget to continually “fill our cups” with the very stuff that is going to keep us ahead of the curve and will keep the clients rolling in.
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With a year under the belt since graduation; was the MBA worth it?
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5 Blogs To Read Religiously If You Want To Make It In Marketing
Posted on 21. May, 2010 by Jared Degnan.
One of my continual sources of amusement is finding marketers that confuse execution with expertise. Instead of spending so much time building your “consulting” website or re-tweeting other people’s stuff – why not spend time reading?
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MD Episode #4.6: BJ Emerson – Social Technology Officer, Tasti D-Lite
Posted on 26. Apr, 2010 by Jared Degnan.
In the first video edition of The Marketing Diner, BJ Emerson of Tasti D-Lite sits down to talk Social/CRM Strategy and how the tech guys can help you rock social media.
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In the battle of sales vs. client services, who reigns supreme?
Posted on 30. Mar, 2010 by Jared Degnan.
If sales leads client services; you end up getting oversold and over-committed just to meet the needs of closing the sale. If you let client services lead sales, you end up over-delivering and…well, bankrupt. Who should reign supreme?
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Is Geo-Social the New, Hot Marketing Playground for Brands?
Posted on 10. Mar, 2010 by Jared Degnan.
Geo-social networking sites like Foursquare present great opportunities for smaller businesses but yet larger chains have yet to tap what is rapidly becoming the latest consumer obsession. What angles, for or against, can we see to geo-social networking sites like Foursquare becoming the next big thing for consumer brands?
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In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands – otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it’s no wonder some CPG marketers are apt to describe their relationship with their product’s social media strategy as “complicated.”
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MD Episode #4.5: The Ups, Downs & Genius of Crowsourcing w/Peter LaMotte of GeniusRocket
Posted on 16. Feb, 2010 by Jared Degnan.
Is crowdsourcing really the consumer empowerment and creative development tool marketers make it out to be? GeniusRocket EVP Peter LaMotte co-hosts and discusses the nuances of what makes great crowdsourcing work and where it’s hit the wrong note for companies and their brands.
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Twitter Adds Local Trends, Leaves Some Of Us Scratching Our Heads
Posted on 27. Jan, 2010 by Jared Degnan.
If twitter is supposed to be a collective reflection of the real musings of the online masses, then search needs to remain largely organic. Adding one more layer of “what’s popular now” will only draw the walls of the echo chamber ever closer.
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The annual tradition continues with ways to make 2010 better than 2009.
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