In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands – otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it’s no wonder some CPG marketers are apt to describe their relationship with their product’s social media strategy as “complicated.”
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MD Episode #4.5: The Ups, Downs & Genius of Crowsourcing w/Peter LaMotte of GeniusRocket
Posted on 16. Feb, 2010 by Jared Degnan.
Is crowdsourcing really the consumer empowerment and creative development tool marketers make it out to be? GeniusRocket EVP Peter LaMotte co-hosts and discusses the nuances of what makes great crowdsourcing work and where it’s hit the wrong note for companies and their brands.
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Twitter Adds Local Trends, Leaves Some Of Us Scratching Our Heads
Posted on 27. Jan, 2010 by Jared Degnan.
If twitter is supposed to be a collective reflection of the real musings of the online masses, then search needs to remain largely organic. Adding one more layer of “what’s popular now” will only draw the walls of the echo chamber ever closer.
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The annual tradition continues with ways to make 2010 better than 2009.
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Holiday party madness, a fun-filled feed of 2010 predictions on consumer trends and a surprising by product of sharing negative information.
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I think I out-did myself this weekend…check out my geeky solve for too much work and too little time and weigh in with your own geeky time-saving solutions.
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Does the Comcast – NBCU deal spell doom for network television or might it have a surprising upside for consumers? Also, how management is more then a title and leadership is more than just a buzzword.
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When does our drive for client satisfaction turn into being taken advantage of?
Posted on 23. Nov, 2009 by Jared Degnan.
Tell us what you think by weighing in on the comments or via our Google Voice comment line at (202) 596-7220. Answers will be featured on the marketingdiner this coming Saturday!
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MD Episode #4.1: XMas Comes Early, Ad Council and Experimentation As You Go
Posted on 21. Nov, 2009 by Jared Degnan.
Your thoughts on if marketers are making Christmas come too early, interview with Leslie Bradshaw on Ad Council’s new web initiative and how to balance innovation, experimentation and a steady brand.
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When I first moved to DC back in 1999, an older, wiser lesbian friend of mine gave me one piece of advice; pick up the Washington Blade. She said there’s nothing like it. It defines gay journalism like no other paper. That, I did and even as I grew a part from the mainstream [...]
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