The West Wing Paradox: Intelligent, Accessible Brands
Defying all odds, a show that drew criticism for being too intellectual for prime time audiences went on to huge profitability because it created an intelligent, accessible brand.
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Welcome to a pit stop on the road of commerce for the next generation of great marketers: The Marketing Diner.
Here, we have a singular mission: help you feed your brand, not your ego.
From technology to pop culture, the landscape for marketers has never been more opportunity-rich or more challenging. Join in the conversation, let your voice be heard and help change the world...one marketing campaign at a time.
Read more...Defying all odds, a show that drew criticism for being too intellectual for prime time audiences went on to huge profitability because it created an intelligent, accessible brand.
...PODCAST: What is it going to take to blaze a path to a MBA-level job in new media marketing?
...Sardonic as it may be, MBAs in the class of 2009 are engaged in a day-to-day battle to remain positive despite what can feel like continual rejections. Looking at my own job search, here are some ways I have found to not just survive, but to “embrace the suckiness” of the current job market.
...A change is moving through the field of marketing affecting everything from the way we hunt for jobs to the way we move into general leadership positions.
...The following is an excerpt from a paper I am turning in on persuasion analysis. It’s also my way of excusing my recent purchase of a Wii game console….
Last spring break, I went back to visit my best friends Amanda and Josh in Washington, DC. I hate to say it these two are probably some [...]
Once while interviewing for a MBA marketing internship, I was asked to explain why I had chosen a dual concentration in brand management and service operations.
At first, I thought the question was meant to see how well I could express my thoughts. As the conversation moved deeper into the subject, it became apparent that [...]
Last night I was coming back from the 16th Annual Net Impact Conference and thinking a lot about sustainability and what it means to my own {future} job description.
Sure, we know that “green consumers” are a $209 Billion market segment, but are there bigger things we can do to create sustainability in our organizations beyond [...]
As a part of DigitalVU month at Vanderbilt, the communications guys asked me what I thought the true secret of success was to business blogs. For the full lineup of DigitalVU speakers, click here.
To respond, send us an e-mail or call 202-552-1575
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Realizing that I have yet to include my personal portfolio site on my business cards, we interrupt the relevant content for a bit of shameless self-promotion.
To all the great people who I met and am meeting at BarCamp Nashville: here is that personal portfolio site I mentioned.
http://portfolio.jareddegnan.com
Thanks!
Technorati Tags: Bar Camp Nashville, Jared Degnan, Portfolio
...The very fact that we spend 60% of our time as “new media professionals” explaining what the heck new media is got me thinking: when new media becomes a forgone conclusion, what will the “new media professional” look like?
To respond, send us an e-mail or call 202-552-1575
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